If it wasnвЂ™t real, вЂњShe Knows ThisвЂќ would be known as a lazy parody of a Cudi song: It starts off with a Michael Cera sample from Scott Pilgrim and ends with Cudi using vocal manipulation techniques that should have been retired after the My Beautiful Dark Twisted Fantasy sessions. Cudi seems to think heвЂ™s making records the crowd at Rolling Loud will eventually moshpit to, but itвЂ™s probably more likely to end up at dinner parties hosted by Virgil Abloh.Д«ut even when Cudi pauses the rage, Man on the Moon III is no better. The same could be said for вЂњShow OutвЂќ Pop SmokeвЂ™s verse sounds as if it was never meant to be used, the drill-influenced beat is like when fast fashion steals runway designs, and CudiвЂ™s spirituality is shallow. On вЂњDamaged,вЂќ the hollow arena-ready production, one-note croons, shrieking ad-libs, and an underwhelming drop check off all the boxes of a record generic enough to fit on Jackboys.

The worst thing that has happened to Cudi, musically speaking, is the time heвЂ™s spent hanging around Travis Scott. Over this familiar-sounding Dot Da Genius and Daytrip beat, his tone catches the perfect balance, too, not too humdrum or overly excited, which is usually the case for him. вЂњGirl is tellinвЂ™ me she donвЂ™t know what she want/Lotta demons creepinвЂ™ up, theyвЂ™re livinвЂ™ underneath,вЂќ he raps with malaise on the albumвЂ™s best song, вЂњTequila Shots,вЂќ rattling off a snippet from his life instead of attempting to capture the zeitgeist. When heвЂ™s not trying to be relatable, Cudi excels. ThatвЂ™s not the reality anymore, and Cudi doesnвЂ™t appear to realize it. His stories about how struggles with depression and loneliness affected his relationships were detailed enough to be personal but also vague enough to be easily applied to anyoneвЂ™s life. Part of what made CudiвЂ™s music appealing in the first place was that he was an everyman. To make the album seem more important, itвЂ™s split into four acts and attempts to follow a loose concept about trying to defeat his demons and find peace. On the album, the old crew is back-Dot Da Genius, Mike Dean, Plain Pat, Emile Haynie, and even Evan Mast of Ratatat-and some new faces have been added into the fold: Most specifically Take a Daytrip, the beat-making duo who show up when the major Atlanta-based producers are too busy. 1 single with Travis Scott.) But even though CudiвЂ™s heart is in the right place, Man on the Moon III is still like when the old rock band reunites and their costumes donвЂ™t fit anymore. (This year alone, he starred in the new Luca Guadagnino HBO show, appeared in the third Bill and Ted movie, and scored a No.

HeвЂ™s been doing relatively fine without it. To CudiвЂ™s credit, Man on the Moon III: The Chosen is not a cash grab or a plea for relevance.

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